I received reports last 20 February and it was a link to a blog of Otakuzine’s Senior Editor, Erica “EK” Gonzales. I was so surprised to hear that, in her own words, she is planning to jump off the fence and change her loyalty from AnimaxGMA to other networks. What a big surprise indeed adding Ms. EK to the roster of former Kapusos who jumped off the fence of other channels.
But she meted conditions on her part in effect to change her loyalty to them, and they are:
But she meted conditions on her part in effect to change her loyalty to them, and they are:
1. You probably redid all the music, and this being the Philippines, with plenty of capable bands, that's cool with me. (Really, some of the Engrish in the originals were atrocious.) JUST DON'T MAKE A MESS OF IT.
2. I SURE hope you got a few Fil-ams to do the Minami siblings. People who can really TALK IN GOOD ENGLISH!! NOT carabao English, or Digimon(does this mean that EK herself hates the ABS dubbed Digimon which AnimaxGMA Acquired late last 2005) English, please!
3. I do hope Koyuki is sung by a nice singer person.
4. Of course, a great translation and dub on the whole.
Source – EK Gonzales’ Blog
Going back, let us now go to another aspect of the branding the Network creates for the Pinoy Audience, I saw another link coming from my source and it led me to the AnimaxGMA LJ group. And there was one question that came in from, who else, EK Gonzales herself!
I'd like to open up a little discussion: How are you guys liking the events Animax (AnimaxGMA) is making up nowadays, and the overall personality the station is now starting to have? For one I do appreciate the way they are showing they are for teenagers, and that people who watch their station are rather, erm, classier. However, they have to watch they do not alienate the lower class, fans they just may lose to the rival (Hero-ABS) station, being more accessible to the average Pinoy.
That’s true Ms. EK AnimaxGMA is only targeting the sosyals and the sosyal climbers (quoting RS Francisco during the Live AIDS Monologues, Social People or Charity Workers?)
It’s good that AnimaxGMA is targeting the two sides of the coin. GMA airing anime in Fil-audio (thanks or no thanks *deal or no deal music* to their partners like ALTA [which produces the celebrity-sucked Bleach and the sucked versions of Samurai X and CCS] and Telesuccess Productions]) which targets the C, D and E markets with crappy reruns and celebrity-dubbed chaos and their English-dubbed counterpart who targets the cabled and satellite-dished homes (courtesy of another Ally, Dream Satellite TV of Tony Boy Cojuangco)
But to get the ire again of the critics, here is an anger message to Fil-audio.
Yeah, me too. I like English dubbing better than Filipino because it sounds nicer. ^^; I do feel like Animax has a solid fanbase because of the the anime choices, but if you're an "average" Pinoy viewer, you can't help but think that the events hosted by Animax is somewhat out of reach.
To think, that is a shrewd opinion. Not like this one who foresees the end of their longtime god, albeit his liking to the sucked-up English dubbing of AnimaxGMA
Also, you must tell them. I watch Animax because primarily I like their choices in anime, and the English dubbing is on the whole more to my liking. But I do realize that my taste in anime is half-otaku (meaning, somewhat elitist). They are in big danger of losing the more average anime-watching person, the kind that DOES watch the big hits (like Naruto and YuGiOh). HERO is also beginning to get some pretty good anime in their lineup, Bleach or no Bleach upcoming.
And this is a more harsh but true opinion from one of the critics
I've noticed that some of Animax's events aren't catered anymore for those anime fans or otakus but instead for those elitists or non anime fans,hey they can invite again anime luminaries from Japan(hey remember the AXN and Animax events) to come here but instead we're getting these type of events which honestly aren't that interesting,too much cliche' and too sassy to some Animax viewers and they feel that Animax is just wasting its money on these events...But on the positive side they're kinda nice and different..Oh well the new management in Singapore doesn't have the same passion for animes of the old AXN-Animax management....But i hope there's an improvement before Hero TV outpaced them
Now AnimaxGMA, we’ll see if your PR machinery will work on us who criticize your network.
Also connected in here, are the grievances of the “die hard” AnimaxGMA Kapusos that blame AnimaxGMA for the fiasco that they produced during the 10 February Animax Speed Dating event in the SM Mall of Asia, the term being used there as “nagkalat ang AnimaxGMA”
To think, EK said in his post at the group that people go for these events because of one person, and that is Ely Buendia and his Pupil Band who are so uber-loyal (meaning die hard loyalty) to the Alliance.
And the downfall, these loyal before fans are now crying that the event had little or no mention of Anime in it (contrasting the alliance’s type of programming over their event last February).
These loyal before fans also remembered the plight that had happened last year, when AnimaxGMA held its 24 hour viewing contest called “Animax 24 Hour Watchathon” or whatever you call that contest last 03 February, 2006. Barely a few hours before another tragedy which struck ABS-CBN happened.
It was a tragedy, more badly than the ULTRA stampede. Many Otakus were pissed off by the fact that AnimaxGMA never informed that those who will join will have to register via Email, and they announced it ON THE DAY OF THE COMPETITION ITSELF. The Ozine Article depicted the “good side” being manipulated by the Butch Racquels and other paid-up press people (what am I saying is, the Very Manipulative PR Persons) of AnimaxGMA who can create a bad situation good or worse, create a PADDED ratings sheet.
Mr. Buendia, just a piece of unsolicited advice. Watch AnimaxGMA’s back. They may cause you another heart attack and cause your career to lose, and your band.
Another thing that the ex-loyalists shroud over is the Online Text Messages being used by the channel to lure again viewers and create a communication cycle. Again, this is another disgusting example of how does the number 2 network lure over the no. 1 network. And also, the cycle of communication particularly of Wilbur Schramm and Harold Lasswell combined.
And that is, to use the SMS medium to generate Feedback.
No, not generating feedback, that was the damn network’s perception. It was thought to be a vehicle to “air love messages on the air”. But it was, indeed, a misconception, because the SMS channel was used to AIR REQUESTS, and I mean IMPOSSIBLE (read, I-M-P-O-S-S-I-B-L-E) requests like Naruto, GSD etc. on that network.
Which is downright OUTRAGEOUS, FUNNY, INSULTING and nevertheless, again, for the umpteenth time. IMPOSSIBLE
I see that AnimaxGMA is doing desperate moves to regain the lead. They sense " experience” on their marketing strategy. and that is really a big upset for their loyal fans who are expecting on it
Till the next KW15 Expose next month when we feature the Insights from the Inside of Pinoy anime and the views straight from the horses mouths.
-HeAdIn’-OuT!-
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